Twenty-six-year-old intermedia producer John Brockman of New York is now concentrating on communications analysis. General Electric recently commisioned him to do a mixed-media report on a seminar conducted by the company's Lighting Development Group.

Ritual: Brockman's report was printed on plastic sheets that could be inserted into a giant light bulb equipped with a strobe light. The strobe, adjustable to any speed from a slow pulse to a rapid flicker, turned the business of reading the plastic sheets into a psychedelic experience. "The problem was to violate the ritual of a report," declares Brockman. "Executives go to sleep with reports. We had to make the point: 'Process is our most important product'."